Plastic-Free Packaging for Classic Disney Princess Dolls Makes Royal Debut at Disneyland Resort

Happy Earth Day! Earlier this week, Disney announced plastic-free packaging for the classic line of Disney Princess dolls. The launch was initially limited to Walt Disney World, but the new eco-friendly packaging has made its Disneyland Resort debut right in time for Earth Day. We spotted the new packaging at World of Disney at Downtown Disney District.
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Since the lack of plastic means no clear window on the front of the boxes, Disney has provided displays showcasing all the dolls.

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The boxes have photos of the doll on the front.

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As seen in the video, each box has a unique interior with a background that matches the doll so children can use it while they play. This is part of the reusable aspect of the new packaging.

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The classic doll collection features 15 different Princesses but 16 dolls since you can choose Ariel as a mermaid or Ariel in her human form with her wedding dress.

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The packaging is thinner and wider than the traditional plastic packaging.

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The Disney Small World program is responsible for the environmental sustainability efforts across the whole company. The new plastic-free packaging is part of the Small World program’s initiative to reduce waste.

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